Independent packaging concept
Good Ground
A fictional loose-leaf tea identity exploring the relationship between a carton face and its side panel.
The brief
Give a small carton a recognisable front without making its supporting information feel like an afterthought.
The design decision
A large circular device creates the first read. Secondary typography follows a simple grid so a longer description can sit beside the expressive front.
The study includes
Front panel, side-panel hierarchy and a folding-carton concept.
A real project needs its own approved copy, dimensions, material choices and production specifications. Any product statements, ingredients or regulatory information require separate factual and specialist review.
Fictional product name and scenario. No customer, sales result, commercial launch or production approval is claimed.