The person behind the work
A considered eye
for the everyday.
Gul Shad is the public name used for this independent packaging and label design offering in Lahore, Pakistan.
Start with what matters.
A useful packaging direction connects the product name, its intended audience and the information that has to travel with it. A decorative surface is only one part of that conversation.
The collection explores fictional products so the design decisions can be seen directly. Each study includes its brief and the reasons behind the arrangement. Actual work begins with the client’s own product facts, formats and production requirements.